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Case Study PricewaterhouseCoopers
ISSUES & SOLUTIONS
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INFOTEAM
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Customerizing the Sales Force
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Interview with Urs Landolf
Partner Tax & Legal Services
(3:23 min, Online DVD)

Effective sales approach to enhance technical competence

PricewaterhouseCoopers (PwC) is the world’s leading professional service firm for assurance, tax, legal, corporate finance, and risk management. In today’s competitive environment, there is an increasingly important need to position and sell PwC services in addition to delivering them.

Infoteam has a long history with PwC Switzerland – they were our first client. Throughout our relationship, we have provided PwC with a variety of customised services to meet their changing needs.

This includes:
Definition of a systematic sales process for selling professional services
Proven methodologies for targeting potential and developing existing clients
Process for winning large, competitive engagements

Key success factors:
Commitment from the partners to lead the implementation
Integration of the concepts into personal development plans
Ongoing program to train new managers



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