Most organizations put a lot of effort into researching what customers expect of their products and services, but few, if any, ask customers what they expect of their salespeople. That’s a mistake.

Infoteam’s Customerizing the Sales Force™ (CSF) program is designed to help forward-thinking companies address this information gap by finding out what their customers really expect from their salespeople – and then align their organisations to deliver it.

The underlying methodology is based on Infoteam’s experience in conducting wide-scale market surveys to determine the gaps between customer expectations and sales organisations’ capabilities. Taking a pragmatic approach, Infoteam consultants interview key members of your organisation as well as your most important customers and prospects to highlight areas for improvement, and create programs designed to overcome the gaps identified. For more information on the CSF program please download the PDF file from the link below.

The complete market research report upon which the CSF program is based is also available from the link below.