Initiating New Business™ is designed to help sales professionals improve their acquisition strategy. Participants learn how to identify potential needs in target accounts, approach the right people, and start the sales process correctly. They improve the way they obtain and prepare first meetings, and use a consultative approach to increase sales effectiveness.

Working in small teams, participants critically analyse their current practices, and develop concrete plans to initiate new business. The practical, easy-to-implement methodology and supporting tools help participants to quickly incorporate concepts into daily business, resulting in a better pipeline.

Qualified leads – through a systematic methodology for targeting accounts
New opportunities – by developing business with existing customers
Credibility and trust – through a consultative approach to selling
Improved first meetings – through more comprehensive preparation
Reduced sales cycle time – through improved control of the sales process

Account Managers, Account Team Members, Sales Managers
2 Day Workshop, 1 Day Follow-up (after 3 Months)

BT, CSC, Epson, PricewaterhouseCoopers, SAP, Siemens