Managing Strategic Accounts™ is a program designed to help account teams create a comprehensive account development plan. The underlying principle of the program is that an organisation must consistently add value to the customer’s business to become a strategic partner.

The participants gain a deeper insight into their customer’s business and analyse the strengths and weaknesses of their current relationships. Based on this analysis, they develop a 1 to 2 year strategy for developing the account.
 

Discover opportunities – through a deeper understanding of the customer's
  business
Improve partnership – through a better Value Proposition for the customer
Increase repeat business – based on higher customer satisfaction
Improved synergy – by getting everyone to “sing from the same hymn sheet”
Organisational alignment – of resources to execute the account plan

Account Managers and Account Teams
1 Day Kick-off Workshop, 2 Day Account Planning (after 2 months)

GE CompuNet, Siemens, Software AG, Ciba Specialty Chemicals