Tracking the progress of participants is important, but so is recognizing it. We don't award a certificate for just doing a training, we give it to managers and salespeople who have demonstrated that they are using the principles and have reached a good level of proficiency.
The first accreditation is after 6 months and participants are recertified each year. The strength of this comprehensive and cohesive approach is that you go beyond sales training to create real business impact. You look back at the investment and think that the program has exceeded your expectations.