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Managing Strategic Accounts™

MSA helps account and partner managers to create and implement a comprehensive plan to increase revenue, create new business opportunities and increase share of wallet with their key customers.

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Customer Issues

  • Revenue potential with existing customers and partners not fully exploited
  • Displacement by competitors with alternative solutions or lower prices
  • Opportunistic and reactive management of existing customers
  • Lack of internal organisational alignment

Solution Overview

  • Management kick-off to initiate and customise the program
  • Insight interviews to better understand customer objectives and issues
  • Workshop in which account/partner teams plan how to grow the business
  • Customer review and approval of the development plan