If the product or service you buy goes wrong, you will never buy that brand again, right? Wrong. All the evidence suggests that organisations that..
Imagine if a potential new customer asks you to come in and present your product or service. The prospect has already identified the problem they..
When you look at your annual tax bill it’s reasonable to think there must be a lot of potential business to be won from government contracts. In fact..
You have to make a good case to get the business when you are competing against another supplier. But just think how good your proposal has to be..
Another blog title that seems to fly in the face of common sense – why wouldn’t you do exactly what customers want? Surely that’s how you will get..