The predominant approach to business development and selling in professional service firms (PSFs) is Land & Expand. Get into a client with one..
What’s the USP for the product or service you are selling? My guess is you don’t have one. In fact, very few vendors have a selling proposition..
One of the most interesting aspects of the job of a Sales Performance Consultant is to learn why some organisations achieve much better results..
If the most important thing a Sales Professional can do is sell, why do Sales Leaders put so much emphasis on forecasting? And how do you forecast..